For many years we produced work for Roundel, ICI’s in house agency, from Russia to Italy.
We were approached by Roundel and asked to produce designs for an exhibit at Harrogate, at the time ICI were promoting ‘Tactesse’, their new synthetic fibre with extremely exciting and rational graphics. It therefore required a vastly different approach to the design of their stand, to place these graphics on a flat surface would have destroyed their vibrance.
The approach we chose was to create a series of sculptured displays on each of the corners of the exhibit, which incorporated the promotional graphics, very much retaining the vibrance and making an extremely exciting and sculpture exhibit.
The stand was extremely well received and won the award for the best exhibit at the show.
ICI Research Centre