British Telecom 1999

British Telecom for many years were a major exhibitor throughout the United Kingdom and to a smaller degree France. The work was distributed to a selected list of designers, who carried out the work under the direction of one of a team of officers in the exhibition department; we were one of their listed designers.

We were approached by Robert Vincent, one of the senior officers and asked to put forward proposals for the design of their mobile train exhibit, which annually went on a six-week tour of the United Kingdom.

The interior was designed as large organic shapes hanging from the ceiling to minimise occupying too much of a very limited floor space, the exterior graphics promoted British Telecom, very much highlighting their current promotional figure ‘Buzby’, a rather playful yellow bird.

Our designs were very well received, and the train was fitted out in a British Rail siding in Salisbury.

The tour was extremely successful and survived without need of remedial work for the six weeks, including a thirty mile an hour shunt.