For more than twenty years, the design and construction of exhibition stands has formed a major part of Goodall Design's business - much of it on the scale at Indigo at Drupa, which not only drew massive crowds, but which successfully sold five times as many printing machines as had been expected
The British Post Office "Journey of a Letter" stand, was created on a much more modest budget and was designed to appeal to an audience of children. Not only did it perform magnificently at the exhibition, but it was featured
on BBC's "Blue Peter" program.
Click
Images to Enlarge
It has been calculated that the value of this TV coverage in commercial terms was just about equivalent to the entire cost of the stand